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THE UNEXPECTED



It Only Takes One Good Experience to Ruin Your Pride (and Your Wallet)
I never understood the obsession with trekking poles.You know the type — people decked out like they’re racing UTMB when they’re really just hiking up the local hill. It felt excessive, even pretentious. The same way someone running 6 min/km in carbon-plated shoes feels a bit too eager for speed. Then one morning at Cerro de la M, my friend Memo — yes, the same Memo who’s always convincing me to do things I swore I wouldn’t — insisted I give them a try. I resisted, obviously
Gerardo Marcos
13 hours ago2 min read


After the Finish Line: Purpose, Recovery, and What Brands Can Learn
Mexico City Marathon 2025 After the Mexico City Marathon, two things hit me. First, my legs reminded me that 42 kilometers is not a...
Gerardo Marcos
Sep 213 min read

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