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EXPLORE
THE UNEXPECTED

Sweat, Soap, and Customer Delight: A Sunday Plot Twist
Sundays usually follow a predictable rhythm: a long run at dawn, coffee, brunch, and then lunch with my family , where, without fail, someone complains about terrible service. And nine times out of ten, that someone is me. I’ve earned the reputation. If there’s a missing detail, a forgotten order, a waiter with selective hearing , I’ll catch it. My family doesn’t even ask anymore; they just glance at me and say, “Alright, Gerardo… ¿ qué te hicieron ahora ?” But last Sunday th

Gerardo Marcos
Nov 254 min read


It Only Takes One Good Experience to Ruin Your Pride (and Your Wallet)
I never understood the obsession with trekking poles.You know the type — people decked out like they’re racing UTMB when they’re really just hiking up the local hill. It felt excessive, even pretentious. The same way someone running 6 min/km in carbon-plated shoes feels a bit too eager for speed. Then one morning at Cerro de la M, my friend Memo — yes, the same Memo who’s always convincing me to do things I swore I wouldn’t — insisted I give them a try. I resisted, obviously

Gerardo Marcos
Oct 212 min read


After the Finish Line: Purpose, Recovery, and What Brands Can Learn
Mexico City Marathon 2025 After the Mexico City Marathon, two things hit me. First, my legs reminded me that 42 kilometers is not a...

Gerardo Marcos
Sep 213 min read


Why I’ll Wear My Garmin Epix Pro 2 Even at My Wedding
I own Swiss watches. Beautiful ones. The kind that belong on a wrist at a wedding, in a boardroom, or during an anniversary dinner. They...

Gerardo Marcos
Sep 152 min read

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